Influencer agency advantages & services: What does a marketing agency do?

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Influencer agency benefits & services – What does an influencer agency actually do? This morning I decided to create a list to show you what our agency is all about. You think we “only” book people for postings? That’s only 20% of the job! Learn more about our work and tasks here, in strategy development, goal setting, pre-negotiations, price negotiations, campaign coordination and monitoring, tracking, reporting, optimization and evaluation – this is how we work for you and your brand!

What are the benefits of an influencer agency?

Inhaber,
Stephan Czaja

Good question! We’ve been around since the early days of social media and were already booking influencers when TikTok was still called Musical.ly! With over 8 years of expertise, we are an established company in the industry and maintain personal contacts with more than 500 creators in Germany from TikTok, YouTube, Instagram, Twitch, Discord, X, and many more. These personal contacts are not just based on a list, but on real relationships built through bookings.

No time? Straight to us? Gladly! Contact us.

When we say that we have conducted around 5,000 negotiations since we started, we are talking about real experience. This expertise is reflected in our professionalism, speed and efficiency.

Let’s take a closer look at the benefits of working with an influencer agency.

Our KPIs? Let’s go!

Together with our social media unit, there would even be three times as many campaigns:

  • Influencer / creator marketing since 2017
  • Social Campaigns Organic & Ads
  • Performance / Lead oriented
  • 100+ successful campaigns
  • 500+ personal contacts from bookings
  • 5,000 negotiations conducted

What KPIs and targets are set?

95% of the requests we receive come without a specific goal: “We want to book influencers!” Ok… And for what exactly? There is often a lack of clear objectives. Why should you invest €100,000 if there is no clearly defined conversion? Just “attention” as a goal is often too vague and not very effective. It’s about setting clearly measurable goals, whether it’s increasing traffic to a landing page, increasing newsletter subscriptions or growing the number of followers on YouTube. Concrete paths, goals and KPIs must always be defined in order to make success measurable and maximize it.

  • Lead generation
  • More followers on YouTube, TikTok, Instagram…
  • E-Commerce Lead
  • Newsletter Opt-In
  • Whatsapp Newsletter
  • Store / Branch visit
  • …

Who sets up a long-term, effective strategy?

A successful influencer campaign begins with a clearly defined strategy that aims to have a long-term impact. Several factors play a role here: target group analysis, the choice of the right media formats and social networks, as well as the development of creative approaches and the right approach. An agency ensures that all these components work together optimally and that the set goals are achieved. Only with a well-thought-out strategy can sustainable success be achieved that goes beyond simple reach figures.

  • Preparation of the campaign
  • Avatars, target group and creator selection
  • Creatives and address
  • Briefings for Creator
  • Editorial plan
  • Release plan
  • …

Which influencers will you approach?

Choosing the right influencer is about much more than just the number of followers. It depends on the ratio of views to followers and the engagement rate resulting from likes, comments and shared content. Even when selecting the creator, you will encounter a variety of possible key figures, social networks and media formats. An agency helps to identify suitable influencers who not only fit the brand but can also achieve the desired results.

What is important?

  • Views?
  • Followers?
  • Engagement and interaction?
  • Likes?
  • Comments?
  • Shares?
  • DMs?

How do you avoid expensive prices?

Price negotiations are an art in themselves, especially in influencer marketing. Unlike traditional advertising measures such as Google Ads, Instagram Ads or TikTok Ads, you don’t pay per view or click here, but rather book a post. If you miscalculate here, you quickly pay far too much and end up with the conclusion: “It’s too expensive, it’s no good!” But if that were the case, nobody would do influencer marketing. Agencies book on a daily basis, have better conditions and know the right negotiation techniques to make campaigns lucrative and interesting for both customers and creators.

Simply put, if you just ask:

“1 post costs €12,000”

If you ask correctly:

“1 Post €5,000”

Was the influencer agency worth it?

Yes, the profit is in the purchase!

Depending on the size, who negotiates 50 good prices?

Are you planning a campaign over 6 months with 8 Creators each? Then you’re quickly faced with over 100 price negotiations. After all, you don’t just talk to 48 people if you want to book 48 people. As a rule, you talk to 100, 150 or more creators to find the best candidates. Simply bringing efficiency to this process is a challenge for individual brands and often requires their own staff. This in turn can lead to high costs, especially if the necessary booking expertise is lacking.

48 bookings, 100+ negotiations, …

Who writes your briefings?

Briefings are the heart of every campaign. They can be very detailed and must convey the brand, the product, the goals, the stories and the tracking links clearly and comprehensibly. There is also the time coordination, which must also be defined. An agency ensures that every detail is clearly communicated and everyone involved is on the same page, saving time and resources.

Thinking about brand and product? That’s only 10%:

  • Title
  • Descriptions
  • Thumbnails
  • Keyword analysis, planning and specification
  • Tracking links
  • Creative specification
  • Content specification
  • Partly. legal regulations as for alcohol or pharmaceuticals

Who coordinates and monitors your campaign?

With just 5 creators each publishing 3 posts or stories, there are already 15 different points where preparatory and follow-up work is required. This includes the coordination of stories and tracking links in the briefings through to the follow-up and evaluation of the results. An agency takes on these extensive coordination tasks and ensures that everything runs smoothly and the set goals are achieved.

  • Daily Job
  • Many e-mails, conversations in preparation
  • Monitoring and immediate change instructions

How do you avoid bookings without clicks?

We’ve seen it all, including influencers with over a million followers who end up only generating a single sale. Of course, that’s not enough. Such poor engagement rates happen more often than you might think. Influencer marketing is not just about reach, but above all about 1) addressing the right target group, 2) the right person, 3) the right story and 4) a clear call to action. A good agency has all these factors in mind and optimizes accordingly.

Caution! See price example above, book 10x wrong and 70,000 € are already gone with Creatorn with 100,000 followers – if you have the wrong choice / strategy

Who thinks about conversion and lead generation?

Do you remember the initial goals? Now it’s about generating leads. Many direct traffic to the Instagram channel or their own website, but without a clear goal. Before every campaign, the target media should be optimized and equipped with a strong CTA (Call To Action) to achieve the greatest possible success. A professional agency provides support from start to finish.

Our focus: KPI & CTA

Who thinks about the 70% of communities that you don’t reach organically?

On average, you typically only reach 30% of the community with organic posts, i.e. without additional advertising. What about the other 70%? This is where paid ads come into play, which are optimized through previously negotiated media buyouts. This means that the clips can be reused to address the target group with targeted ads and significantly increase reach.

Do you already know our Performance Marketing Unit?

Who will give you a meaningful evaluation?

The circle closes with a meaningful evaluation. What went well, what didn’t? What were the lessons learned and how can the campaign be optimized to continuously improve the ROI (return on investment)? An agency analyzes the results, draws the right conclusions and ensures that future campaigns are even more successful. This is how a professional evaluation must be approached.

Who thinks about cross-media?

A successful campaign does not end online. It’s also about having a presence in the real world. Pop-up stores in busy streets, posters at hotspots, presence at events or your own influencer or launch event. Cross-media strategies ensure that a brand not only gains visibility online, but also offline. An agency also considers these components in order to develop a holistic marketing strategy.

From our cases: WW Event

Hot! Hot!