Content Creator in Strategy

Content Creator – Smaller, growing social media channels / personalities who publish content on their social media channels or create content for brands.

A content creator, then, is a person (or group) responsible for creating and publishing digital content. Their goal is to entertain, inform, or inspire an audience.

Central are 2 tasks:

  • Content – Create creative content for customers (social media) and / or
  • Reach – publish content on your own channel (micro influencer)

Create creative content

Content creators create creative content such as text, videos, graphics, photos, podcasts, etc. This content is relevant and interesting for their audience.

Build reach

Another goal of content creators is to achieve the widest possible reach for their content. They use social media, their own websites, or other platforms to distribute their content.

Advantages: Content (experience) + reach

Advantages of Content Creator (Micro Influencer):

  1. Range
  2. Authenticity
  3. Niche


Content creators and micro influencers often have a very engaged and active following who share their content.


Content creators and micro influencers have an authentic presence and voice that allows them to build a close relationship with their audience.


Content creators and micro influencers can specialize in certain niches and thus reach a very focused audience.

Cost efficiency

Advertising from micro influencers is often more cost-effective than traditional marketing and advertising campaigns because they are targeted directly to an engaged audience.


Micro influencers have a high engagement and interaction rate with their audience, which can lead to higher credibility and brand image.


Customers and cases can be found here: