Case: Hoover

2.5 million views with 1 video: Long-term effect of influencer marketing – Case

2.5 million views with 1 video! Long-term impact of influencer marketing – In the fast-paced world of digital marketing, some strategies stand out for their sustainability and effectiveness. Influencer marketing has proven to be one of these strategies, especially when it comes to long-term impact on brand awareness and customer loyalty. The success of the […]

Sponsoring agency: 10 typical tasks for our clients – Event & Live Marketing

Sponsoring agency – Are you looking for the right sponsorship or the right sponsoring agency? Hello! Today we want to give you a little insight into our work as an agency, from market analysis for our clients to the right event, partnerships and creative input. Whether it’s an influencer event, launch party or roadshow, we’ll […]

Roadshow: launch parties or influencer events – planning & agency tips

Roadshow – Whether launch party or influencer event, sometimes it has to be a little more! In the world of event marketing, there are situations where conventional approaches are not enough. Especially when launching new products, services or influencer marketing, it may be necessary to organize a roadshow. A roadshow offers a unique opportunity to […]

Launch party: Our 9 tips for your influencer event

Launch party – Are you planning a launch party and want to make sure it’s a complete success? We understand you! As experts in influencer events, we have developed this checklist to show you how to target your audience, develop a creative (influencer) event concept and select authentic influencers. Let’s make sure together that your […]

How much does an influencer cost? Instagram, TikTok, YouTube & Co.

How much does an influencer cost – In the burgeoning world of influencer marketing, the question of cost is one of the most common yet complex. The answer to this is by no means one-size-fits-all, but depends on a variety of factors that need to be carefully considered. In this article, we will highlight the […]

Cost per lead (CPL) explained in marketing + free 🔢 calculator

Cost per lead (CPL) is an important marketing metric that measures the costs a company incurs per lead generated. A lead is a potential customer who shows interest in a product or service by, for example, filling out a contact form or leaving their contact details. CPL is a critical metric for evaluating the effectiveness […]

Case: Mercedes G-Class

Zaraamaria: Influencer, Lifestyle, Basic Fashion & Outfits Of The Day

Zaraamaria – basic, basic, basic. If you love the simple, classic look, Zaraamaria is the right place for you! With her timeless outfit ideas and Outfits Of The Day she inspires many fashion enthusiasts every day. She combines natural colors and simple designs like a pro and enchants her community with it. In addition, she […]

TikTok Shop: Marketing, product, reach – Create now and benefit from the first mover advantage!

In the world of digital marketing and social media, there are always exciting developments that offer new opportunities for businesses and content creators. One of these exciting developments is the launch of the TikTok Shop, which allows businesses to sell products directly through the TikTok platform. Following the success of Instagram Shopping, TikTok is now […]