Launch party – Are you planning a launch party and want to make sure it’s a complete success? We understand you! As experts in influencer events, we have developed this checklist to show you how to target your audience, develop a creative (influencer) event concept and select authentic influencers. Let’s make sure together that your party will be remembered.
Checklist: 9 steps to the launch party
For product launches, brand launches or market entries. First a quick checklist:
|✅ Target group analysis
|Understand target group, select suitable influencers.
|✅ Develop an event concept
|Creative concept that represents the brand and product.
|✅ Influencer selection
|Choose authentic influencers, credible collaboration.
|✅ Time and place
|Convenient time, suitable venue.
|Realistic budget, efficient resource management.
|✅ Promotion and invitations
|Effective promotion, personalized invitations.
|Optimize the guest experience
|Entertainment, catering, active guest involvement.
|✅ Live transmission
|Social media live broadcast, increased reach.
|✅ Tracking and analysis
|Measure success, use data for future events
PS: Our goal for you?
Tip 1: Target group analysis
A thorough analysis of your target audience is the first step to ensuring your launch party is effective. You need to understand who your target audience is, what their interests are and what kind of influencers appeal to them. This will help you select the right influencers and design the event to meet their needs and expectations.
- Target group analysis is the first step
- Understanding the target group and interests
- Selecting the right influencers and event design
Tip 2: Develop an event concept
Your event concept should be more than just a party. It should capture the essence of your brand and your product and turn it into a tangible experience. Remember that guests will remember a creative and memorable experience associated with your brand.
- Event concept to capture the brand
- Create a creative and memorable experience
- Combining brand and experience
Tip 3: Influencer selection
When selecting influencers for your launch party, it is important to find the right partners. Think about which influencers can best represent the values and messages of your brand at the influencial event. Authenticity is key to ensure that the collaboration is credible and appeals to the target group.
- The right influencers are crucial
- Representing values and messages authentically
- Credible cooperation, addressing target groups
Tip 4: Time and place
The timing and venue are crucial to the success of your launch party. Make sure that the timing is convenient for your target group and that the venue is easily accessible. The atmosphere of the venue should match the brand and be inviting.
- Set a realistic budget
- Include all costs
- Efficient resource management, avoid unexpected expenses
Of course, the launch event does not “only” have to take place in one location. With a roadshow, you can cover several cities directly, which is practical for customers from the automotive industry, for example – test drives in all catchment areas (example).
Tip 5: Budgeting
Budgeting is a critical step to ensure your launch party stays within budget. Consider all costs, from influencer fees to venue hire and marketing expenses. A realistic budget will allow you to manage resources efficiently and avoid unexpected expenses.
- Time and place are critical to success
- Target group-friendly and easily accessible
- Creating the right atmosphere for the brand
Tip 6: Promotion and invitations
Promoting your launch party is crucial to creating a strong presence. Use social media, email marketing and other channels to promote the event. Send personalized invitations to influencers and guests to pique their interest and ensure the event is on their radar.
- Promotion for a strong presence
- Use social media, e-mail marketing
- Personalized invitations, arouse interest
Tip 7: Optimize the guest experience
The guest experience is of central importance. Provide entertainment, activities and food that fit the concept of your launch party. Think about how you can engage guests to encourage active participation and positive memories.
- Central guest experience
- Offer suitable entertainment and activities
- Involve guests for active participation, positive memories
Tip 8: Live transmission
Live broadcasting on social media is a must to maximize the reach of your launch party. It allows people who cannot be physically present to still attend and follow the event in real time. This significantly increases visibility and interaction.
- Use social media live broadcasting
- Maximum range, even for absentees
- Increase visibility and interaction
Tip 9: Tracking and analysis
Tracking and analysis are crucial to measuring the success of your launch party. Analyze the results, including social media engagement rates, awareness generated and interactions with influencers. This data provides valuable insights to improve future events and adjust your marketing strategy.
- Measuring success through analysis
- Check social media engagement, attention, interactions
- Use data for future events, adapt marketing strategy
9 practical tips for your launch event
With these advanced explanations, you can better understand how to plan and execute a successful launch party that puts your brand in the spotlight and impresses your target audience.
Roadshow: Would you like a little more?
Here we show you what a roadshow is, how to organize it and give you an example of a roadshow in the field of e-cars.
Organize a roadshow
Influencer & event agency: About us
Learn more about our: