According to the AIDA model, a good influencer marketing strategy ensures 1) Attention, 2) Interest, 3) Desire, and 4) Action. Many agencies forget about step 2, 3 and 4 in their work and focus only on Attention. We don’t. That’s why we have built our cases and clients over the years!
Advantages: Combined campaigns
Learn a little more about the benefits of successful influencer campaigns here.
Here for you, the benefits of a combined influencer / performance marketing campaign!
- Increased range
- Increased commitment
- Improved targeting
- Integrated campaign
- Increased conversions
- Enhanced authenticity
- Sales promotion – goal
An influencer campaign can increase reach, and a performance marketing campaign can target that reach to generate interest in a product.
Influencers often have a strong connection with their community, which can help drive higher engagement with a product than traditional advertising channels.
Performance marketing uses data to target potential customers, which increases the effectiveness of the campaign.
A combined campaign can combine the benefits of both strategies to create an integrated campaign that produces a better result.
By combining an influencer campaign and a performance marketing campaign, you can achieve higher conversion by leveraging both broad reach and specific targeting.
Influencers are known for promoting products in an authentic way, which can help build credibility with target audiences.
A successful influencer and performance marketing campaign will help drive product sales both online and in stores.
Goal: increase online and in-store sales
A good influencer marketing strategy provides according to the AIDA model:
- Interest (Interest)
- Desire (Desire)
- Action (plot)
Many agencies forget about step 2, 3 and 4 in their work and focus only on attention. We don’t. That’s why we have built our cases and clients over the years!
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