What goes down best on YouTube?

What comes across best on YouTube? YouTube is undoubtedly one of the most influential platforms of the digital age. Millions of people use it every day to watch videos, entertain themselves, learn, or even express their own creativity. But what exactly makes a video successful on YouTube? What factors play a role in capturing viewers’ attention and building a loyal community? Let’s take a look together at the success factors that resonate best on YouTube.

YouTube: that goes down well

The most important thing to the question:

What resonates best with YouTube?

Natural authenticity is particularly well received on YouTube, as viewers look for honest content that creates a personal connection. Diverse topics that inform, entertain, or inspire attract a broad audience, while consistency in uploads and active interaction with the community drive engagement and viewer retention.

  • Natural authenticity: viewers look for content that is honest and personal to connect.
  • Diverse content: Interesting and relevant topics that inform, entertain or inspire attract a broad audience.
  • Consistency and interaction: Regular uploads and active community interaction drive engagement and loyal viewership.

Interesting and relevant content

The content of your videos is crucial. Be sure to choose topics that are relevant not only to you, but also to your target audience. Research the latest trends and interests of your potential viewers. Provide informative, entertaining, or inspirational content that adds value and engages viewers.

Good quality

Another aspect that should not be underestimated is the quality of your videos. Invest in decent recording equipment and editing software to ensure that the picture and sound are clear and appealing. A professional look can make a big difference and make viewers more likely to watch and share your videos.

Appealing thumbnail and title

The thumbnail and title are the first things viewers see when they come across your video. Create engaging thumbnails that arouse curiosity and reflect the theme of your video. The title should be concise and pique interest without being too clickbait-y.

Interaction and community building

YouTube is not just a one-way street. Seek dialogue with your viewers by responding to comments, conducting polls, or hosting live chats. Build a community where viewers feel heard and valued. The stronger the bond, the more likely they are to return and share your content.

Search Engine Optimization (SEO)

YouTube is a search engine for videos. Ensure effective search engine optimization by using relevant keywords and tags to make your videos easier to find for potential viewers. Smart use of keywords can help your videos appear higher in search results. Find out more about how to get lots of views on YouTube here.


Good stories engage people and hold their attention. Use storytelling elements to make your content interesting and engaging. Build suspense, share personal anecdotes, or present information in the form of a compelling narrative.


The digital landscape and audience preferences are constantly changing. Be ready to adapt and try new formats, trends, or platform features. Keep up to date with the latest developments and find out how you can leverage them for your content.

Innovation and creativity

Be creative and innovative in your approach. Experiment with new video formats, editing techniques, or visual effects to surprise and delight your viewers.

Evaluation and optimization

Regularly analyze the performance of your videos and channels. See which content is well received and which is less successful. Use these insights to optimize your future content and better meet the needs of your audience.