What works best for TikTok? Using TikTok as a marketing tool for your business? Here’s how! Vlogs, video podcasts, dances, skits, hauls, challenges, and, and, and. There are countless types of content on social media platforms like YouTube, Instagram, and TikTok. Here are our tips as a TikTok agency for you, what goes down best on TikTok and which video formats you should better avoid.
TikTok: This is well received
The most important thing to the question:
What’s the best thing to come out of TikTok?
You should definitely use TikTok marketing for your business to reach a younger audience and strengthen your brand through creative, entertaining content.
- Youth Audience: TikTok has a huge user base of young people, which gives you the opportunity to build a presence especially with younger ones.
- Creative brand exposure: by using TikTok, you can showcase your brand in unique ways that drive engagement
- Viral potential: a trendy or humorous video can spread quickly and increase your brand awareness exponentially
TikTok has become one of the leading social media platforms, which is especially popular among young people. One important question is whether short or long videos are better received on TikTok. Studies have shown that shorter videos are generally more successful than longer ones. Users’ limited attention spans are better suited to the short, entertaining and immediate content that TikTok offers.
The right sound
A key factor in the success of TikTok videos is the use of music. Most TikTok videos include background music, whether it’s a current song, a viral sound effect, or a melody created specifically for TikTok. Music contributes significantly to the atmosphere and emotionalization of the video and can play an important role in how well it is received by the audience. A good choice of music can increase the chance of virality, as TikTok users like to sing and dance along to popular or trendy songs.
Speak in videos
TikTok is known for its visual stories, where the creators ‘ actions are often explained with visual effects and text overlays. Videos without spoken text make it possible to overcome language barriers and appeal to a global user base. However, spoken text can also add a more personal touch and better convey emotions. Both approaches have advantages and disadvantages, depending on the type of content and the target audience.
Address followers personally
Personal content is generally better received by TikTok than promotional content. The platform thrives on authenticity, creativity, and the ability of users to express themselves. Promotional content, on the other hand, can be perceived as intrusive or inauthentic and therefore often has a lower chance of going viral. Successful brands on TikTok therefore often rely on influencer marketing and collaborations with well-known creators to get their message across in a more subtle and organic way.
Avoid long videos
YouTube is characterized by longer videos that can often last from several minutes to several hours. The platform is ideal for detailed tutorials, vlogs, documentaries, and other formats that require a longer attention span. In comparison, shorter videos that are quick and entertaining are better received on TikTok. TikTok is more focused on speed and brevity, offering users a variety of entertaining and diverse content.
Success through creativity and authenticity
In summary, success on TikTok is achieved through creativity, originality, and a well-thought-out strategy. Short videos with suitable music have a higher chance of going viral. Both videos with and without spoken text can be successful, depending on the target audience and the desired effect. Personal content that shows the authenticity of the creator is better received than promotional content.