Tag Archive for: Marketing

Roadshow: launch parties or influencer events – planning & agency tips

Roadshow – Whether launch party or influencer event, sometimes it has to be a little more! In the world of event marketing, there are situations where conventional approaches are not enough. Especially when launching new products, services or influencer marketing, it may be necessary to organize a roadshow. A roadshow offers a unique opportunity to […]

How much does an influencer cost? Instagram, TikTok, YouTube & Co.

How much does an influencer cost – In the burgeoning world of influencer marketing, the question of cost is one of the most common yet complex. The answer to this is by no means one-size-fits-all, but depends on a variety of factors that need to be carefully considered. In this article, we will highlight the […]

Cost per lead (CPL) explained in marketing + free 🔢 calculator

Cost per lead (CPL) is an important marketing metric that measures the costs a company incurs per lead generated. A lead is a potential customer who shows interest in a product or service by, for example, filling out a contact form or leaving their contact details. CPL is a critical metric for evaluating the effectiveness […]

TikTok Shop: Marketing, product, reach – Create now and benefit from the first mover advantage!

In the world of digital marketing and social media, there are always exciting developments that offer new opportunities for businesses and content creators. One of these exciting developments is the launch of the TikTok Shop, which allows businesses to sell products directly through the TikTok platform. Following the success of Instagram Shopping, TikTok is now […]

Return on Investment (ROI) in marketing explained + free 🔢 calculator

Return on Investment (ROI) is a crucial metric in marketing that measures the profitability of a marketing campaign or activity. ROI allows companies to assess how effective their marketing spend is and how much profit they are generating from their investment. It is one of the most important metrics for evaluating the success of marketing […]

Marketing Calculator: Calculate KPIs for free + free 🔢 calculator

Marketing calculator free of charge – Do you want to tap the full potential of your marketing strategy? Our custom KPI calculators give you the ability to quickly and easily calculate crucial metrics. From customer acquisition to conversion rate, we have the tools you need to maximize the success of your marketing efforts. Discover how […]

Conversion rate (CR) in marketing explained + free 🔢 calculator

Conversion rate (CR) is a significant metric in marketing that evaluates the effectiveness of marketing campaigns and websites. It measures the relationship between the number of visitors who perform a desired action (e.g., make a purchase, fill out a form, or sign up for a newsletter) and the total number of visitors. CR is critical […]

Cost per Click (CPC) in marketing explained + free 🔢 calculator

CPC – In digital marketing, the term CPC (cost per click) plays a crucial role. CPC stands for “cost per click” and refers to a common billing method for online advertising. In this article, we’ll explain to you what CPC means, which CPC is considered good and why the CPC value is important for scaling […]

Lead Magnet: The art of customer acquisition in online marketing – 8 tips!

Lead Magnet – One of the most effective strategies for attracting potential customers and gaining qualified leads is the use of a lead magnet. But what exactly is a lead magnet and what characteristics should it have? In this article, we will take an in-depth look at lead magnets and highlight the key characteristics that […]

Conversion rate: definition, level and calculation in online marketing

Conversion Rate – Conversion rate is one of the most important metrics in online marketing. It indicates the percentage of website visitors who perform a desired action on the website, such as making a purchase, signing up, or filling out a form. A high conversion rate is crucial to the success of a website and […]