Zuckerberg’s billion-euro investment: VR and AR glasses as the future of technology?

Mark Zuckerberg has invested billions in virtual and augmented reality in recent years. With this bold move, the Meta founder is aiming to reduce his company’s dependence on tech giants such as Apple. The development of its own devices such as the VR glasses “Quest” and the AR prototype “Orion” shows that Meta is determined […]

Snap’s Spectacles vs Meta’s Orion: Which glasses are better? Presentations and reviews

Virtual reality (VR) and augmented reality (AR) are currently experiencing a huge surge in innovation. In our latest video, we compare the latest models from Snap and Meta – two tech giants that could hardly be more different. Which pair of glasses has the potential to shape the future? Let’s find out! Want more? Follow […]

Influencer agency advantages & services: What does a marketing agency do?

Influencer agency benefits & services – What does an influencer agency actually do? This morning I decided to create a list to show you what our agency is all about. You think we “only” book people for postings? That’s only 20% of the job! Learn more about our work and tasks here, in strategy development, […]

Case: Hoover

2.5 million views with 1 video: Long-term effect of influencer marketing – Case

2.5 million views with 1 video! Long-term impact of influencer marketing – In the fast-paced world of digital marketing, some strategies stand out for their sustainability and effectiveness. Influencer marketing has proven to be one of these strategies, especially when it comes to long-term impact on brand awareness and customer loyalty. The success of the […]

Sponsoring agency: 10 typical tasks for our clients – Event & Live Marketing

Sponsoring agency – Are you looking for the right sponsorship or the right sponsoring agency? Hello! Today we want to give you a little insight into our work as an agency, from market analysis for our clients to the right event, partnerships and creative input. Whether it’s an influencer event, launch party or roadshow, we’ll […]

Roadshow: launch parties or influencer events – planning & agency tips

Roadshow – Whether launch party or influencer event, sometimes it has to be a little more! In the world of event marketing, there are situations where conventional approaches are not enough. Especially when launching new products, services or influencer marketing, it may be necessary to organize a roadshow. A roadshow offers a unique opportunity to […]

Launch party: Our 9 tips for your influencer event

Launch party – Are you planning a launch party and want to make sure it’s a complete success? We understand you! As experts in influencer events, we have developed this checklist to show you how to target your audience, develop a creative (influencer) event concept and select authentic influencers. Let’s make sure together that your […]

How much does an influencer cost? Instagram, TikTok, YouTube & Co.

How much does an influencer cost – In the burgeoning world of influencer marketing, the question of cost is one of the most common yet complex. The answer to this is by no means one-size-fits-all, but depends on a variety of factors that need to be carefully considered. In this article, we will highlight the […]

Cost per lead (CPL) explained in marketing + free 🔢 calculator

Cost per lead (CPL) is an important marketing metric that measures the costs a company incurs per lead generated. A lead is a potential customer who shows interest in a product or service by, for example, filling out a contact form or leaving their contact details. CPL is a critical metric for evaluating the effectiveness […]