Recruiting campaign: Advertising on TikTok, LinkedIn, Google & Co.

Recruiting campaign – The search for qualified personnel can be a real challenge, especially in times of a highly competitive job market. You probably know this: Traditional methods such as job advertisements in newspapers or on job portals can be helpful, but often have high wastage and do not always reach the target group you really want to address. Learn here how data-based advertisements, especially on social media platforms such as TikTok, Instagram, LinkedIn, but also Google and in influencer campaigns, can help to attract the attention of qualified candidates and increase the number of applications.

Data-based advertisements on social media

One of the most effective ways to target qualified candidates is to use data-based advertising on social media platforms such as Facebook, LinkedIn or Instagram. These platforms have extensive databases of information about their users, including:

  • Interests
  • Skills
  • Experience

How do data-based ads work on social media?

Target group selection – Social Ad Advantage 1

You can select your target audience based on various criteria, including profession, skills, interests, demographics and location. This allows you to target your ads to the people who are most likely to be relevant to your vacancies.

Ad format – Social Ad Advantage 2

You can use different ad formats to attract the attention of your target group. These can be text ads, image ads or even video ads, depending on what best suits your message.

Budget control – Social Ad Advantage 3

You have control over your budget and can determine how much you want to spend on the ad campaign. This allows you to manage your spending efficiently.

Advantages of data-based ads on social media

  1. Precision: You reach exactly the people you want to address and avoid wastage
  2. Cost savings: Since your ads are only displayed to relevant target groups, you maximize your advertising spend and minimize waste
  3. Fast results: You get instant feedback on the performance of your ads and can make adjustments to achieve better results

Data-based advertisements on Google

In addition to social media, Google is also a powerful platform for data-based advertising, especially for attracting candidates.

How do data-based ads work on Google?

Search engine advertising – Google Ad Advantage 1

Google Ads allows you to place ads that are displayed for relevant search queries. This means that your ads appear exactly when potential candidates are actively searching for jobs.

Keyword targeting – Google Ad Advantage 2

You can select keywords that are related to the positions you offer or the industry. When someone searches for these keywords, your ads will be displayed.

Geographic targeting – Google Ad Advantage 3

You can define the geographical area in which your ads should be displayed to target local candidates.

Advantages of data-based ads on Google

  1. High relevance: Your ads will only be shown to people who are actively looking for jobs or searching for relevant topics
  2. Measurability: You can precisely track the success of your campaign and analyze performance in real time
  3. Flexibility: You have control over your budget and can adjust the campaign at any time

Alternatives to Ads (advertisements)

Finding qualified staff can be a challenge, but data-based advertising on social media and Google can help. But there are other options too:

Influencer marketing for job recommendations

This is where you work with influential people in your industry to promote your vacancies. Influencers often have an engaged following, which gets your message to the right target group. Discover our influencer agency and influencer strategies here.

Event marketing such as roadshows

Organize events and job fairs to meet candidates in person, for example as part of a roadshow. This allows you to build relationships and approach candidates on a more personal level.

Choosing the right method depends on your goals, your target audience and your budget. Data-based ads are effective, but don’t forget to also consider these alternatives to attract the best candidates.