Tag Archive for: Example

Roadshow: launch parties or influencer events – planning & agency tips

Roadshow – Whether launch party or influencer event, sometimes it has to be a little more! In the world of event marketing, there are situations where conventional approaches are not enough. Especially when launching new products, services or influencer marketing, it may be necessary to organize a roadshow. A roadshow offers a unique opportunity to […]

Cost per lead (CPL) explained in marketing + free 🔢 calculator

Cost per lead (CPL) is an important marketing metric that measures the costs a company incurs per lead generated. A lead is a potential customer who shows interest in a product or service by, for example, filling out a contact form or leaving their contact details. CPL is a critical metric for evaluating the effectiveness […]

Return on Investment (ROI) in marketing explained + free 🔢 calculator

Return on Investment (ROI) is a crucial metric in marketing that measures the profitability of a marketing campaign or activity. ROI allows companies to assess how effective their marketing spend is and how much profit they are generating from their investment. It is one of the most important metrics for evaluating the success of marketing […]

Recruiting campaign: Advertising on TikTok, LinkedIn, Google & Co.

Recruiting campaign – The search for qualified personnel can be a real challenge, especially in times of a highly competitive job market. You probably know this: Traditional methods such as job advertisements in newspapers or on job portals can be helpful, but often have high wastage and do not always reach the target group you […]

Conversion rate (CR) in marketing explained + free 🔢 calculator

Conversion rate (CR) is a significant metric in marketing that evaluates the effectiveness of marketing campaigns and websites. It measures the relationship between the number of visitors who perform a desired action (e.g., make a purchase, fill out a form, or sign up for a newsletter) and the total number of visitors. CR is critical […]

A/B Testing: Split Testing in Online & Social Media Marketing + Example

A/B testing, also known as split testing, is an effective method for improving the performance of online marketing campaigns, websites, and social media posts. As a marketing tool, A/B testing allows you to compare two or more variations of a component to find out which one performs better. In this article, we’ll go into more […]

Lead Magnet: The art of customer acquisition in online marketing – 8 tips!

Lead Magnet – One of the most effective strategies for attracting potential customers and gaining qualified leads is the use of a lead magnet. But what exactly is a lead magnet and what characteristics should it have? In this article, we will take an in-depth look at lead magnets and highlight the key characteristics that […]

Conversion rate: definition, level and calculation in online marketing

Conversion Rate – Conversion rate is one of the most important metrics in online marketing. It indicates the percentage of website visitors who perform a desired action on the website, such as making a purchase, signing up, or filling out a form. A high conversion rate is crucial to the success of a website and […]

Scaling ads: Google Ads, TikTok, YouTube, Facebook – good CPC!

Scaling ads is an important step in increasing the reach of your marketing campaigns and reaching more potential customers. Successful scaling can lead to a higher return on investment (ROI) and help grow your business. In this article, we’ll take a look at different platforms like Google Ads, TikTok Ads, YouTube Ads, and Instagram Ads, […]

Call-to-action: text, sentences, button & social media examples

A call-to-action (CTA) is a request to you and your target audience to perform a specific action. It can be text, short phrases, or a prominent button that encourages you to take a desired action. CTAs are crucial to increasing your conversion rate and achieving your desired goal, whether it’s buying a product, signing up […]