Zuckerberg’s billion-euro investment: VR and AR glasses as the future of technology?
Mark Zuckerberg has invested billions in virtual and augmented reality in recent years. With this bold move, the Meta founder is aiming to reduce his company’s dependence on tech giants such as Apple. The development of its own devices such as the VR glasses “Quest” and the AR prototype “Orion” shows that Meta is determined to actively shape the future of technology.
Meta versus Apple: The battle for digital supremacy
Although Meta dominates the digital space with its platforms such as Instagram, Facebook and WhatsApp, the company is still heavily dependent on Apple’s infrastructure. This is mainly due to Apple’s market leadership in smartphones. To escape this dependency, Zuckerberg is betting everything on his own hardware. The question remains: Will Meta make the breakthrough and usher in a technological revolution that will shake Apple’s supremacy?
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VR and AR glasses: A look into the future
The “Quest” VR goggles have developed steadily since their introduction and are considered an important step towards mass-market virtual reality. But Meta is not standing still in the field of augmented reality either. With “Orion“, a prototype for AR glasses, the company wants to start a revolution similar to the iPhone. These glasses are designed to project holograms into the real world and enable completely new digital interactions.
The competition never sleeps
Meta is not the only company investing in the future of AR technology. Snap is also staying in the race with its new “Spectacles”. These AR glasses aim to seamlessly integrate virtual content into users’ everyday lives.
