How much does an influencer cost – In the burgeoning world of influencer marketing, the question of cost is one of the most common yet complex. The answer to this is by no means one-size-fits-all, but depends on a variety of factors that need to be carefully considered. In this article, we will highlight the […]
Cost per lead (CPL) is an important marketing metric that measures the costs a company incurs per lead generated. A lead is a potential customer who shows interest in a product or service by, for example, filling out a contact form or leaving their contact details. CPL is a critical metric for evaluating the effectiveness […]
CPC – In digital marketing, the term CPC (cost per click) plays a crucial role. CPC stands for “cost per click” and refers to a common billing method for online advertising. In this article, we’ll explain to you what CPC means, which CPC is considered good and why the CPC value is important for scaling […]
