Return on Advertising Spend (ROAS) is an important metric in marketing that measures the effectiveness of advertising spend. ROAS allows companies to assess how much revenue they generate from their advertising investments. This metric is particularly relevant for digital marketing channels such as online advertising and social media marketing, where tracking spend and revenue is […]
Click-through rate (CTR) is an important metric in online marketing that measures the effectiveness of ads and other marketing campaigns. It shows the relationship between the number of clicks on an ad or link and the total number of impressions or views. CTR is crucial for evaluating and optimizing the relevance and effectiveness of advertising […]
Customer Acquisition Cost (CAC) is an important marketing metric that helps companies analyze and optimize the cost of acquiring new customers. CAC plays a crucial role in evaluating the profitability of marketing campaigns and can help companies use their marketing budgets more efficiently. Discover even more KPI & marketing calculators here. Meaning: Definition in marketing […]
With a wealth of experience as a renowned marketing agency, we are here to help companies in Italy strengthen their digital presence and shape groundbreaking social media marketing strategies that reach beyond national borders. Working closely with our valued clients, we create customized solutions for content creation, user-generated marketing, results-driven influencer collaborations, powerful performance marketing, […]
With a wealth of experience as a marketing agency, we are here to help companies in Spain strengthen their digital presence and develop innovative social media marketing strategies that have an impact beyond the country’s borders. Together with our clients, we create customized solutions for content creation, user-generated marketing, influencer collaborations, performance marketing, as well […]
Our many years of experience as a marketing agency also enable us to help companies in Los Angeles strengthen their presence in social media and develop effective marketing strategies. Working closely with our clients, we design individual solutions for content, user-generated marketing, collaborations with influencers, performance marketing as well as social ads, Google Ads and […]
How can you advertise on YouTube? If you and your business are relatively new players on YouTube, you may be wondering how to advertise on YouTube to expose your brand to a broad and engaged audience. Here’s how your business can effectively advertise on YouTube and leverage the platform’s potential for your marketing goals. Therefore […]
As a pioneering marketing agency, we are here to help Chicago businesses strengthen their digital presence and develop innovative social media marketing strategies that tower above the competitive skyline. As creative visionaries, we work closely with our clients to design customized solutions for content creation, user-generated marketing, influencer collaborations, performance marketing, as well as social […]
What comes across best on YouTube? YouTube is undoubtedly one of the most influential platforms of the digital age. Millions of people use it every day to watch videos, entertain themselves, learn, or even express their own creativity. But what exactly makes a video successful on YouTube? What factors play a role in capturing viewers’ […]
