Tag Archive for: Explanation

Cost per lead (CPL) explained in marketing + free 🔢 calculator

Cost per lead (CPL) is an important marketing metric that measures the costs a company incurs per lead generated. A lead is a potential customer who shows interest in a product or service by, for example, filling out a contact form or leaving their contact details. CPL is a critical metric for evaluating the effectiveness […]

Return on Investment (ROI) in marketing explained + free 🔢 calculator

Return on Investment (ROI) is a crucial metric in marketing that measures the profitability of a marketing campaign or activity. ROI allows companies to assess how effective their marketing spend is and how much profit they are generating from their investment. It is one of the most important metrics for evaluating the success of marketing […]

Google Ads: Data-based advertisements on Google

Data-based ads on Google – In addition to social media, which we show and explain a lot about here, Google is also apowerful platform for data-based ads, especially for attracting customers, but also for attracting more applicants. A little insight into the advantages of Google Ads. How do data-based ads work on Google? This is […]

Conversion rate (CR) in marketing explained + free 🔢 calculator

Conversion rate (CR) is a significant metric in marketing that evaluates the effectiveness of marketing campaigns and websites. It measures the relationship between the number of visitors who perform a desired action (e.g., make a purchase, fill out a form, or sign up for a newsletter) and the total number of visitors. CR is critical […]

Tracking: marketing, social media and data collection!

Tracking is an essential part of modern marketing and refers to the collection and analysis of data to understand user and customer behavior and interactions. It enables businesses to gain valuable insights and make data-driven decisions. In this article, we’ll explain to you what tracking means, how it’s applied in marketing, what tracking methods are […]

A/B Testing: Split Testing in Online & Social Media Marketing + Example

A/B testing, also known as split testing, is an effective method for improving the performance of online marketing campaigns, websites, and social media posts. As a marketing tool, A/B testing allows you to compare two or more variations of a component to find out which one performs better. In this article, we’ll go into more […]

Lead Magnet: The art of customer acquisition in online marketing – 8 tips!

Lead Magnet – One of the most effective strategies for attracting potential customers and gaining qualified leads is the use of a lead magnet. But what exactly is a lead magnet and what characteristics should it have? In this article, we will take an in-depth look at lead magnets and highlight the key characteristics that […]

Conversion rate: definition, level and calculation in online marketing

Conversion Rate – Conversion rate is one of the most important metrics in online marketing. It indicates the percentage of website visitors who perform a desired action on the website, such as making a purchase, signing up, or filling out a form. A high conversion rate is crucial to the success of a website and […]

Scaling ads: Google Ads, TikTok, YouTube, Facebook – good CPC!

Scaling ads is an important step in increasing the reach of your marketing campaigns and reaching more potential customers. Successful scaling can lead to a higher return on investment (ROI) and help grow your business. In this article, we’ll take a look at different platforms like Google Ads, TikTok Ads, YouTube Ads, and Instagram Ads, […]

Call-to-action: text, sentences, button & social media examples

A call-to-action (CTA) is a request to you and your target audience to perform a specific action. It can be text, short phrases, or a prominent button that encourages you to take a desired action. CTAs are crucial to increasing your conversion rate and achieving your desired goal, whether it’s buying a product, signing up […]