HOOVER

What we have done for Chassis For Men

Our strategy for Chassis For Men was precise and targeted. We began by identifying suitable influencers who not only had a wide reach, but also an authentic connection with their audience. Jeremy Fragrance and Michael Smolik proved to be perfect candidates for our campaign. Our tasks included:

• Identification of suitable influencers: selection of influencers whose audience and content match the brand
• Communication and contract negotiations: Building a professional relationship and ensuring a fair agreement.
• Content coordination and briefings: Ensuring that the brand’s message is conveyed clearly and appealingly.
• Travel planning for influencers: organization of trips that support the content creatively and authentically.
• Analysis and reporting: Evaluation of campaign results to measure success.

The results speak for themselves

The campaign achieved impressive results:

• 2,769,402 YouTube views
• 51,285 Likes
• 3,952 comments

In addition, the symbolic consumption of three coffees was a humorous element that emphasized the relaxed and human side of the campaign.

Jeremy Fragrance: 1,000 push ups in New York

And now to the box and traffic champion!

Michael Smolik: 2.5 million views!

Long-term effects and benefits of YouTube

These figures alone are impressive, but the long-term impact of influencer marketing, especially via YouTube, is even more significant. YouTube offers several advantages over TikTok and Instagram:

• Longer content formatting: Enables a deeper engagement with the product and the brand.
• Better SEO value: Content on YouTube is easier to find via search engines and remains relevant for longer.
• Stronger connection with the audience: Influencers can build a stronger emotional connection with their audience through longer videos.

Conclusion: 5 years of power! 2.7 million + views

The campaign for Chassis For Men impressively demonstrates how carefully selected influencers and a well-thought-out strategy can achieve remarkable results. The long-term impact of influencer marketing, particularly via platforms such as YouTube, is a valuable resource for brands looking to build a lasting presence in the minds of their target audience. Compared to more ephemeral platforms such as TikTok and Instagram, YouTube provides a platform for deeper content and long-term relationships with audiences.

Der Beitrag 2.5 million views with 1 video: Long-term effect of influencer marketing – Case erschien zuerst auf CM X Creator.

What do we do as a sponsoring agency?

Here are 10 typical agency tasks that we do for you!

Let’s take a closer look at all 10 tasks, we’ll do it for you and your brand!

1. market analysis: clearly define objectives

Our agency begins the event sponsorship process with a comprehensive market analysis. We examine the current market and identify relevant trends and potential events that could be a perfect fit for your brand. This analysis forms the basis for an informed decision when selecting an event.

No time? You want direct options, write and without obligation or call: Contact

2. target group research: reach / sales optimization

We take a close look at your target group and conduct thorough research to understand their specific needs and interests. By segmenting the target group, we ensure that the selected events have a close connection to your potential customer base and appeal to the right people. Our focus is always performance, we don’t just think in terms of reach, but also always in terms of leads(conversion).

3. event selection: Suitable for the target group

Based on the results of our market analysis and target group research, we carefully select the right events for your brand. We take into account your goals, the right target group and your budget to ensure that the selected events fit your needs perfectly and achieve maximum impact.

4. entering into partnerships: selection

We go beyond mere event selection and actively look for potential cooperation partners. These partnerships can include influencers, sponsors or event organizers, depending on what best suits your brand. These strategic partnerships help maximize your brand’s reach and exposure.

5. conducting negotiations: Communication

Our experts are experienced in negotiations and will stand up for your interests. We negotiate contracts and conditions with event organizers and partners to ensure that you get the best conditions for your brand. We make sure that your brand is optimally represented and that all the necessary resources are available.

6 Logistics and planning: All in One

We take care of all the organizational details, from planning transport and accommodation to stand design. Our aim is to ensure that you are represented at the events in the best possible way and that your presence runs smoothly. On-time logistics are essential for individual events, but the logistical work is even more crucial for roadshows in several cities.

7. creative activities

Our creative teams develop tailor-made ideas and activities that highlight your brand at the event. We design unique brand experiences that capture the attention of participants and leave a lasting impression. For example, for one of the big insurance companies we integrated tennis, on a rooftop. Playing with a tennis world champion at a height of 80 meters – a unique experience for tennis fans, sports fans and people who should be reached with the campaign. To be seen in our agency cases.

8. promotion and marketing

We plan and execute targeted marketing campaigns to promote the event in advance and raise the expectations of the target audience. This includes social media strategies, email marketing and other proven marketing techniques.

9. monitoring and analysis

We monitor the success of the sponsorship and partnerships during and after the events. Our analysis (reporting) provides valuable insights that can be used for future strategies to ensure your brand achieves long-term success.

10. budget management

We manage your budget carefully and efficiently to ensure you get maximum results from your event sponsorships. Our transparent budget planning and monitoring ensure that no resources are wasted and that every investment delivers a positive ROI.

Your event sponsorship with CM

If you would like to find out more about how event sponsorship can take your brand to the next level, don’t hesitate to contact us. Our social media agency specializes in event marketing and will be happy to help you find the perfect event for your brand and build successful partnerships. Let’s work together to increase your brand awareness and realize your company’s full potential. Event sponsorship is the way to a successful future!

• Contact us

Der Beitrag Sponsoring agency: 10 typical tasks for our clients – Event & Live Marketing erschien zuerst auf CM X Creator.

What is a roadshow?

You may be wondering what a roadshow is and how it can help you in your business. Quite simply, a roadshow is a special event strategy where you are physically present at different locations to present and promote your products, services or messages. Instead of having just one central event, you organize a series of events at different locations. Why? To reach a wider audience and enable personal interactions.

The best thing is that roadshows can be used in almost any industry and for different purposes. It’s all about taking your message personally and directly to the people.

PS: Our goal for you?

“Our goal is to ensure that your influencer events are effective and provide a measurable ROI for your brand!” – read more about our marketing agency here.

How do you organize a roadshow?

Organizing a successful roadshow requires careful planning and coordination. Here are some steps that are important when planning and implementing a roadshow:

1. Set objectives: Clearly define the goals to be achieved with the roadshow, be it product presentation, lead generation or brand awareness
2. Target group analysis: Understanding who the target group is and where it can best be reached
3. Site selection: Choosing the right locations is crucial. They should suit the target group and the objectives
4. Event planning: The events themselves must be planned in detail, including schedule, content and activities
5. Budgeting: Create a realistic budget that takes all costs into account, from travel to event technology
6. Promotion: Advertise the roadshow effectively to generate interest and attract participants
7. Logistics and execution: Smooth execution of events, including transportation, technology and personnel
8. Follow-up and analysis: Measuring the success of the roadshow and using data to improve future events

Speaking of logistics. Of course we do that too. Our owner’s roots lie in logistics, among other things, which is where he trained as a businessman. Today, we do full-service events!

Example: Roadshow for e-car manufacturers

One example of the use of a roadshow is the market launch of a new electric car. In this scenario, a roadshow could be used to present the car in person in various cities and offer test drives. This allows potential customers to experience the vehicle up close and ask questions directly to experts.

Through the targeted selection of cities and venues, manufacturers can ensure that they reach their target group and draw attention to the product.

What do we do for you as a roadshow agency?

As a specialized roadshow agency, we are at your side to plan, organize and implement your roadshow. We have extensive experience in organizing successful roadshows in various industries. From goal setting to site selection to event execution, we take care of every step to ensure your roadshow is a complete success. Contact us today to find out more about our services and get your roadshow started!

Roadshow, launch or influencer event – we can do it!

Concepts for your event! Take advantage of our experience as an event agency.

• Launch Party
• Influencer event
• Influencer agency

Learn more about our:

• Influencer agency

Der Beitrag Roadshow: launch parties or influencer events – planning & agency tips erschien zuerst auf CM X Creator.

Checklist: 9 steps to the launch party

For product launches, brand launches or market entries. First a quick checklist:

Checkpoint	Briefly explained
Target group analysis	Understand target group, select suitable influencers.
Develop an event concept	Creative concept that represents the brand and product.
Influencer selection	Choose authentic influencers, credible collaboration.
Time and place	Convenient time, suitable venue.
Budgeting	Realistic budget, efficient resource management.
Promotion and invitations	Effective promotion, personalized invitations.
Optimize the guest experience	Entertainment, catering, active guest involvement.
Live transmission	Social media live broadcast, increased reach.
Tracking and analysis	Measure success, use data for future events

PS: Our goal for you?

“Our goal is to ensure that your influencer events are effective and provide a measurable ROI for your brand!” – read more about our marketing agency here.

Tip 1: Target group analysis

A thorough analysis of your target audience is the first step to ensuring your launch party is effective. You need to understand who your target audience is, what their interests are and what kind of influencers appeal to them. This will help you select the right influencers and design the event to meet their needs and expectations.

• Target group analysis is the first step
• Understanding the target group and interests
• Selecting the right influencers and event design

Tip 2: Develop an event concept

Your event concept should be more than just a party. It should capture the essence of your brand and your product and turn it into a tangible experience. Remember that guests will remember a creative and memorable experience associated with your brand.

• Event concept to capture the brand
• Create a creative and memorable experience
• Combining brand and experience

Tip 3: Influencer selection

When selecting influencers for your launch party, it is important to find the right partners. Think about which influencers can best represent the values and messages of your brand at the influencial event. Authenticity is key to ensure that the collaboration is credible and appeals to the target group.

• The right influencers are crucial
• Representing values and messages authentically
• Credible cooperation, addressing target groups

Tip 4: Time and place

The timing and venue are crucial to the success of your launch party. Make sure that the timing is convenient for your target group and that the venue is easily accessible. The atmosphere of the venue should match the brand and be inviting.

• Set a realistic budget
• Include all costs
• Efficient resource management, avoid unexpected expenses

Of course, the launch event does not “only” have to take place in one location. With a roadshow, you can cover several cities directly, which is practical for customers from the automotive industry, for example – test drives in all catchment areas (example).

Tip 5: Budgeting

Budgeting is a critical step to ensure your launch party stays within budget. Consider all costs, from influencer fees to venue hire and marketing expenses. A realistic budget will allow you to manage resources efficiently and avoid unexpected expenses.

• Time and place are critical to success
• Target group-friendly and easily accessible
• Creating the right atmosphere for the brand

Tip 6: Promotion and invitations

Promoting your launch party is crucial to creating a strong presence. Use social media, email marketing and other channels to promote the event. Send personalized invitations to influencers and guests to pique their interest and ensure the event is on their radar.

• Promotion for a strong presence
• Use social media, e-mail marketing
• Personalized invitations, arouse interest

Tip 7: Optimize the guest experience

The guest experience is of central importance. Provide entertainment, activities and food that fit the concept of your launch party. Think about how you can engage guests to encourage active participation and positive memories.

• Central guest experience
• Offer suitable entertainment and activities
• Involve guests for active participation, positive memories

Tip 8: Live transmission

Live broadcasting on social media is a must to maximize the reach of your launch party. It allows people who cannot be physically present to still attend and follow the event in real time. This significantly increases visibility and interaction.

• Use social media live broadcasting
• Maximum range, even for absentees
• Increase visibility and interaction

Tip 9: Tracking and analysis

Tracking and analysis are crucial to measuring the success of your launch party. Analyze the results, including social media engagement rates, awareness generated and interactions with influencers. This data provides valuable insights to improve future events and adjust your marketing strategy.

• Measuring success through analysis
• Check social media engagement, attention, interactions
• Use data for future events, adapt marketing strategy

9 practical tips for your launch event

With these advanced explanations, you can better understand how to plan and execute a successful launch party that puts your brand in the spotlight and impresses your target audience.

Roadshow: Would you like a little more?

Here we show you what a roadshow is, how to organize it and give you an example of a roadshow in the field of e-cars.

• Organize a roadshow

Influencer & event agency: About us

Learn more about our:

• Influencer agency

Der Beitrag Launch party: Our 9 tips for your influencer event erschien zuerst auf CM X Creator.

Follower count and target group matching

The number of followers an influencer has on their platform is a decisive factor when calculating costs. But that is by no means everything. Matching the influencer’s target group with your brand or product is at least as important. If the interests and demographics of the followers are a good match for your offer, the collaboration can be more effective.

Follower count and target group matching:

1. Number of followers relevant
2. Target group match is crucial
3. Effective collaboration through matching interests

Engagement of the followers

While the reach of an influencer is important, the engagement of their followers plays an even greater role. It’s about how active and interactive the followers are. Likes, comments, shares and willingness to respond to calls to action are key indicators. An influencer with a smaller but highly engaged community can often achieve more than an influencer with many passive followers.

The engagement of the followers influences the price a lot, because it decides whether reach “fizzles out” or arrives and converts (from seen to bought)

Engagement of the followers:

1. Follower activity is crucial
2. Note likes, comments, shares
3. Highly engaged community often more effective

Media formats, quantity and brand presence

The type of content created by an influencer is also relevant. Photos, galleries, videos, reels, stories, long or short posts – each type of content has its own pros and cons. It’s important to know what type of content best suits your brand message and what kind of results you expect.

In addition to formats and quantity, there is the brand presence, are you only part of the background or are you advertised 100%, for example with a DIY tutorial or unboxing.

Media formats and content:

1. Note the type of content (photos, videos, etc.)
2. Select suitable content for the brand message
3. Consider expected results

Industry-specific differences

The costs also vary greatly depending on the industry. Channels that cover luxury watches or real estate and financing are often more expensive, even if the follower count is lower. In less competitive industries such as nutritional supplements, there are numerous influencers with varying prices.

Industry-specific differences:

1. Note industry-specific cost differences
2. Luxury and financial sector often more expensive
3. Price differences in less competitive sectors

Booking options: Package prices

The type of booking also influences the costs. Do you just want a story, a few postings or perhaps even a long-term partnership as a brand ambassador? Each option has its own price, and the choice depends on your goals and budget.

Booking options:

1. Type of booking influences the costs
2. Various options available (story, postings, partnership)
3. Make a choice depending on goals and budget

The price of an influencer

The price of an influencer therefore has many factors.

That’s why there is no single price per 100,000 followers or 100,000 views – at least not if you want to launch a good and successful influencer campaign.

Bonus tip! Scale with advertisements

Scale with ads – Speaking of “if you want to launch a good and successful influencer campaign”, don’t just rely on organic reach, make more people aware of your brand by combining influencer marketing and social ads.

Why UGC + Ads?

• Data-based advertising (for example based on UGC content / views)
• Scalable displays, more accurate cost estimation / effectiveness
• A-B split testing to achieve the best performance
• Integrate influencer content into advertisements

Why this attention to detail?

The reason we go into so much detail is simple: as an influencer agency, we want results. We look for channels that deliver real performance, be it in the form of leads or sales. Influencer marketing can be extremely effective when done right. By considering all of these factors, you can ensure that your investment in influencer marketing really pays off and drives your business forward.

Why this attention to detail?

• Attention to detail leads to more effective results
• Successful influencer marketing requires precise planning
• Investment should bring measurable results

Learn more about our:

• Influencer agency

Der Beitrag How much does an influencer cost? Instagram, TikTok, YouTube & Co. erschien zuerst auf CM X Creator.