Conversion rate: definition, level and calculation in online marketing

Conversion Rate – Conversion rate is one of the most important metrics in online marketing. It indicates the percentage of website visitors who perform a desired action on the website, such as making a purchase, signing up, or filling out a form. A high conversion rate is crucial to the success of a website and […]

Scaling ads: Google Ads, TikTok, YouTube, Facebook – good CPC!

Scaling ads is an important step in increasing the reach of your marketing campaigns and reaching more potential customers. Successful scaling can lead to a higher return on investment (ROI) and help grow your business. In this article, we’ll take a look at different platforms like Google Ads, TikTok Ads, YouTube Ads, and Instagram Ads, […]

Call-to-action: text, sentences, button & social media examples

A call-to-action (CTA) is a request to you and your target audience to perform a specific action. It can be text, short phrases, or a prominent button that encourages you to take a desired action. CTAs are crucial to increasing your conversion rate and achieving your desired goal, whether it’s buying a product, signing up […]

YouTube for businesses: Here’s what your company needs to keep in mind! App, Channel, Audience, Ads

YouTube for Business – YouTube is the world’s largest video platform and an incredibly valuable tool for businesses to reach their target audience with engaging and informative video content. From product launches to tutorials to corporate presentations, YouTube’s diverse capabilities offer businesses the chance to showcase their products, services, and brand messages in a unique […]

Facebook for businesses: Here’s what you need to know as a company! App, channel, target group, advertising

Facebook for Business – With over 2.8 billion monthly active users, Facebook remains one of the most important social media platforms for businesses. It offers businesses the opportunity to build a strong online presence, interact with their target audience, and promote their products or services in a targeted way. From Facebook pages and ads(Facebook Ads) […]

Instagram for businesses: Here’s what your company needs to keep in mind! App, Channel, Audience, Ads

Instagram for Business – Instagram is not only a platform for sharing photos and videos, but also a powerful tool for businesses to showcase their brand, promote their products, and connect with their target audience. With over one billion active users, Instagram offers businesses a wide reach and numerous features to creatively communicate their messages. […]

TikTok for companies: Here’s what your company needs to keep in mind! App, Channel, Audience, Ads

TikTok for Business – In today’s digital era, social media marketing has become a crucial factor for businesses that want to effectively engage their target audience and build a strong online presence. One platform that has rapidly gained popularity in recent years and is specifically known for short and entertaining videos is TikTok. As a […]

What’s the best thing to come out of TikTok?

What works best for TikTok? Using TikTok as a marketing tool for your business? Here’s how! Vlogs, video podcasts, dances, skits, hauls, challenges, and, and, and. There are countless types of content on social media platforms like YouTube, Instagram, and TikTok. Here are our tips as a TikTok agency for you, what goes down best […]

Product marketing: Create with strategy! Tasks, campaign & example

Product marketing – Product marketing is an essential part of successfully marketing a product or service. It encompasses a variety of tasks and strategies aimed at effectively positioning the product, appealing to the target audience and increasing sales. In this article, we will take a closer look at product marketing and highlight the most important […]

Marketing campaign: Create with strategy! Steps & example

Marketing campaigns are targeted and time-limited marketing activities designed to achieve a specific goal, whether it’s launching a new product, increasing brand awareness, or promoting an offering. A well-designed marketing campaign can greatly increase the effectiveness of your marketing efforts and drive the success of your business. In this article, we will take an in-depth […]