Tag Archive for: YouTube

Advertising campaign: Create with strategy! Example included

Advertising campaign – An advertising campaign is a targeted and coordinated series of promotional activities aimed at effectively promoting a product, brand or service and attracting the attention of the target audience. Advertising campaigns are an essential part of marketing and can be carried out in various media such as television, radio, print media, online […]

Viral: What does that mean? Virality in online marketing

Viral Videos – The term “viral” is ubiquitous in the context of online marketing and social media. But what exactly does it mean when something goes “viral”? Virality refers to the rapid and exponential spread of content, be it videos, images, text or memes, across the internet. Content that goes viral spreads rapidly from user […]

Story: Instagram, Facebook, YouTube & Co. – Stories in short videos

Story formats have made an impressive triumphant advance on various social media platforms in recent years. Whether on Instagram, Facebook, YouTube or other platforms, Stories offer a creative way to share short and authentic videos with your target audience. In this article, we look at the importance and success of Stories in short videos and […]

In-feed ads: YouTube, TikTok & Co. – Advertising in the “News Stream

In-feed ads are a popular advertising format on various social media platforms such as YouTube, TikTok and others. These ads are seamlessly integrated into users’ “news stream” and offer businesses the opportunity to directly target their audience as they scroll through their feed. In this article, we’ll take a look at the importance and benefits […]

Story Ads: Instagram, Facebook & Co. – Advertising with Short Video

Story Ads are a popular form of advertising on various social media platforms like Instagram, Facebook and others. Short videos in the form of Story Ads allow businesses to reach their target audience in a creative and engaging way. In this article, we take a look at the importance and benefits of Story Ads and […]

Carousel Ads: Swipe to the right baby! Increase engagement

Carousel Ads are a popular advertising format on various social media platforms that allow businesses to present their message in a creative and interactive way. With the ability to combine multiple images or videos into one ad, Carousel Ads allow users to swipe through content and actively engage with a company’s offerings. In this article, […]

How often should you post videos on YouTube?

In today’s digital era, YouTube has become one of the leading platforms for content distribution. For content creators, businesses, and brands, YouTube is an invaluable way to get your message out to a wide audience. A frequently discussed topic among YouTubers is the question: how often should you post videos on YouTube? The answer to […]

ROI in marketing: Calculate return of investment

ROI, or return on investment, is an important metric in marketing that helps companies evaluate the effectiveness of their marketing campaigns and activities. ROI indicates how much profit a company has made relative to the cost of its marketing efforts. In this article, we take a look at the importance and calculation of ROI in […]

Lead: Instagram, TikTok, YouTube & Co. – Generating Leads

Lead – Leads are potential customers who have shown interest in a company’s products or services. Generating leads is an essential part of the marketing process, as they are the first step in acquiring new customers. In this article, we’ll take a look at how businesses can generate leads on various social media platforms such […]

How to get a lot of views on YouTube?

In today’s digital world, YouTube has become one of the most prominent social media platforms, providing businesses like you with a powerful tool to increase reach and connect with a global audience. Generating lots of views on YouTube is crucial for your business, as it allows you to increase your brand awareness, gain the trust […]