Interaction (interaction rate) in influencer marketing, social media & performance marketing What is interaction? Interaction refers to an audience’s engagement with a particular brand or person. In online marketing, it refers to an audience’s reactions to content or advertising on social networks or websites. Why are interactions important? Interaction is an important indicator of the […]
Target audience is an important factor when designing and implementing a marketing strategy. Whether you’re using influencer marketing, social media, or performance marketing, it’s critical that you accurately define and understand your target audience in order to execute a successful campaign. The most important points about target groups First, you should think about who your […]
CPM summarized CPM refers to the cost a company pays per thousand ad impressions of an advertising campaign. This can be calculated on various platforms, including social media, influencer marketing campaigns, and online ads. It is necessary to know To run a successful CPM campaign, it is important to define a clear target audience and […]
Reach is a crucial factor for influencer marketing, social media and performance marketing. It describes the number of people who can potentially be reached by a marketing campaign. The higher the reach, the greater the potential to reach a large target group and achieve a positive effect on the image of a company or product. […]
Engagement refers to the interaction between a brand or person and its target audience. It refers to the reactions, such as comments, likes, shares, and other forms of interaction, that are exerted by a target audience on a brand or person. Commitment simply explained In a world where influencer marketing and social media are becoming […]
