CPC – In digital marketing, the term CPC (cost per click) plays a crucial role. CPC stands for “cost per click” and refers to a common billing method for online advertising. In this article, we’ll explain to you what CPC means, which CPC is considered good and why the CPC value is important for scaling […]
Tracking is an essential part of modern marketing and refers to the collection and analysis of data to understand user and customer behavior and interactions. It enables businesses to gain valuable insights and make data-driven decisions. In this article, we’ll explain to you what tracking means, how it’s applied in marketing, what tracking methods are […]
A/B testing, also known as split testing, is an effective method for improving the performance of online marketing campaigns, websites, and social media posts. As a marketing tool, A/B testing allows you to compare two or more variations of a component to find out which one performs better. In this article, we’ll go into more […]
What comes across best on YouTube? YouTube is undoubtedly one of the most influential platforms of the digital age. Millions of people use it every day to watch videos, entertain themselves, learn, or even express their own creativity. But what exactly makes a video successful on YouTube? What factors play a role in capturing viewers’ […]
