Cost per lead (CPL) is an important marketing metric that measures the costs a company incurs per lead generated. A lead is a potential customer who shows interest in a product or service by, for example, filling out a contact form or leaving their contact details. CPL is a critical metric for evaluating the effectiveness […]
Return on Investment (ROI) is a crucial metric in marketing that measures the profitability of a marketing campaign or activity. ROI allows companies to assess how effective their marketing spend is and how much profit they are generating from their investment. It is one of the most important metrics for evaluating the success of marketing […]
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Conversion rate (CR) is a significant metric in marketing that evaluates the effectiveness of marketing campaigns and websites. It measures the relationship between the number of visitors who perform a desired action (e.g., make a purchase, fill out a form, or sign up for a newsletter) and the total number of visitors. CR is critical […]
CPC – In digital marketing, the term CPC (cost per click) plays a crucial role. CPC stands for “cost per click” and refers to a common billing method for online advertising. In this article, we’ll explain to you what CPC means, which CPC is considered good and why the CPC value is important for scaling […]
Share of Voice (SOV) is an important metric in marketing that measures the ratio of a company’s or brand’s advertising presence compared to its competitors in a given market or industry. SOV is a crucial indicator to evaluate brand awareness, market share and competitive positioning. Discover even more KPI & marketing calculators here. Meaning: Definition […]
Lead-to-deal conversion rate (LDCR) is an important metric in marketing and sales that measures a company’s effectiveness in converting potential customers (leads) into paying customers (deals). LDCR is a critical indicator to evaluate the success of sales efforts and optimize the sales process. Discover even more KPI & marketing calculators here. Meaning: Definition in marketing […]
Return on Advertising Spend (ROAS) is an important metric in marketing that measures the effectiveness of advertising spend. ROAS allows companies to assess how much revenue they generate from their advertising investments. This metric is particularly relevant for digital marketing channels such as online advertising and social media marketing, where tracking spend and revenue is […]
Click-through rate (CTR) is an important metric in online marketing that measures the effectiveness of ads and other marketing campaigns. It shows the relationship between the number of clicks on an ad or link and the total number of impressions or views. CTR is crucial for evaluating and optimizing the relevance and effectiveness of advertising […]
Customer Acquisition Cost (CAC) is an important marketing metric that helps companies analyze and optimize the cost of acquiring new customers. CAC plays a crucial role in evaluating the profitability of marketing campaigns and can help companies use their marketing budgets more efficiently. Discover even more KPI & marketing calculators here. Meaning: Definition in marketing […]
