Tag Archive for: Advertising agency

Tracking: marketing, social media and data collection!

Tracking is an essential part of modern marketing and refers to the collection and analysis of data to understand user and customer behavior and interactions. It enables businesses to gain valuable insights and make data-driven decisions. In this article, we’ll explain to you what tracking means, how it’s applied in marketing, what tracking methods are […]

A/B Testing: Split Testing in Online & Social Media Marketing + Example

A/B testing, also known as split testing, is an effective method for improving the performance of online marketing campaigns, websites, and social media posts. As a marketing tool, A/B testing allows you to compare two or more variations of a component to find out which one performs better. In this article, we’ll go into more […]

Lead Magnet: The art of customer acquisition in online marketing – 8 tips!

Lead Magnet – One of the most effective strategies for attracting potential customers and gaining qualified leads is the use of a lead magnet. But what exactly is a lead magnet and what characteristics should it have? In this article, we will take an in-depth look at lead magnets and highlight the key characteristics that […]

Conversion rate: definition, level and calculation in online marketing

Conversion Rate – Conversion rate is one of the most important metrics in online marketing. It indicates the percentage of website visitors who perform a desired action on the website, such as making a purchase, signing up, or filling out a form. A high conversion rate is crucial to the success of a website and […]

Scaling ads: Google Ads, TikTok, YouTube, Facebook – good CPC!

Scaling ads is an important step in increasing the reach of your marketing campaigns and reaching more potential customers. Successful scaling can lead to a higher return on investment (ROI) and help grow your business. In this article, we’ll take a look at different platforms like Google Ads, TikTok Ads, YouTube Ads, and Instagram Ads, […]

Call-to-action: text, sentences, button & social media examples

A call-to-action (CTA) is a request to you and your target audience to perform a specific action. It can be text, short phrases, or a prominent button that encourages you to take a desired action. CTAs are crucial to increasing your conversion rate and achieving your desired goal, whether it’s buying a product, signing up […]

Product marketing: Create with strategy! Tasks, campaign & example

Product marketing – Product marketing is an essential part of successfully marketing a product or service. It encompasses a variety of tasks and strategies aimed at effectively positioning the product, appealing to the target audience and increasing sales. In this article, we will take a closer look at product marketing and highlight the most important […]

Marketing campaign: Create with strategy! Steps & example

Marketing campaigns are targeted and time-limited marketing activities designed to achieve a specific goal, whether it’s launching a new product, increasing brand awareness, or promoting an offering. A well-designed marketing campaign can greatly increase the effectiveness of your marketing efforts and drive the success of your business. In this article, we will take an in-depth […]

Advertising campaign: Create with strategy! Example included

Advertising campaign – An advertising campaign is a targeted and coordinated series of promotional activities aimed at effectively promoting a product, brand or service and attracting the attention of the target audience. Advertising campaigns are an essential part of marketing and can be carried out in various media such as television, radio, print media, online […]

Viral: What does that mean? Virality in online marketing

Viral Videos – The term “viral” is ubiquitous in the context of online marketing and social media. But what exactly does it mean when something goes “viral”? Virality refers to the rapid and exponential spread of content, be it videos, images, text or memes, across the internet. Content that goes viral spreads rapidly from user […]