Lea Bouard: ski icon, sports enthusiast & fashion lover – a true all-round talent

Lea Bouard – Discover the fascinating life of an extraordinary ski racer, stylish fashion icon and inspiring personality. With her passion for the sport, signature style and unwavering dedication to skiing, Lea Bouard captivates people worldwide. Dive into the world of a remarkable all-around athlete who pushes boundaries, sets trends, and encourages her fans to […]

Luke Jaque-Rodney: Conscious lifestyle, minimalism, sustainability & healthy eating

Luke Jaque-Rodney is an inspirational influencer who has gathered an impressive community around him with his unparalleled energy and charisma. His content is not only informative, but also offers practical tips to get through everyday life better and keep your body healthy. Let’s take a closer look at what Luke Jaque-Rodney does and discover how […]

Marketing Calculator: Calculate KPIs for free + free 🔢 calculator

Marketing calculator free of charge – Do you want to tap the full potential of your marketing strategy? Our custom KPI calculators give you the ability to quickly and easily calculate crucial metrics. From customer acquisition to conversion rate, we have the tools you need to maximize the success of your marketing efforts. Discover how […]

Conversion rate (CR) in marketing explained + free 🔢 calculator

Conversion rate (CR) is a significant metric in marketing that evaluates the effectiveness of marketing campaigns and websites. It measures the relationship between the number of visitors who perform a desired action (e.g., make a purchase, fill out a form, or sign up for a newsletter) and the total number of visitors. CR is critical […]

Cost per Click (CPC) in marketing explained + free 🔢 calculator

CPC – In digital marketing, the term CPC (cost per click) plays a crucial role. CPC stands for “cost per click” and refers to a common billing method for online advertising. In this article, we’ll explain to you what CPC means, which CPC is considered good and why the CPC value is important for scaling […]

Targeting: Targeted marketing for your target group! Example + Re-Targeting / Remarketing

Targeting & Re-Targeting – Targeting is a powerful marketing strategy that allows companies to target their audience and create personalized advertising messages. In this article, we will go into more detail about targeting and explain to you what types of targeting there are, what social targeting means and where it can be used. We will […]

Tracking: marketing, social media and data collection!

Tracking is an essential part of modern marketing and refers to the collection and analysis of data to understand user and customer behavior and interactions. It enables businesses to gain valuable insights and make data-driven decisions. In this article, we’ll explain to you what tracking means, how it’s applied in marketing, what tracking methods are […]

A/B Testing: Split Testing in Online & Social Media Marketing + Example

A/B testing, also known as split testing, is an effective method for improving the performance of online marketing campaigns, websites, and social media posts. As a marketing tool, A/B testing allows you to compare two or more variations of a component to find out which one performs better. In this article, we’ll go into more […]

Landing Page: What is it? Create, design, examples for more leads 🚀

A landing page is a special web page where visitors land after clicking on an ad, a link, or a search results page. The main task of a landing page is to persuade the visitor to take a certain action(conversion), such as making a purchase, registering, or filling out a form. Landing pages are an […]

Lead Magnet: The art of customer acquisition in online marketing – 8 tips!

Lead Magnet – One of the most effective strategies for attracting potential customers and gaining qualified leads is the use of a lead magnet. But what exactly is a lead magnet and what characteristics should it have? In this article, we will take an in-depth look at lead magnets and highlight the key characteristics that […]