In-feed ads are a popular advertising format on various social media platforms such as YouTube, TikTok and others. These ads are seamlessly integrated into users’ “news stream” and offer businesses the opportunity to directly target their audience as they scroll through their feed. In this article, we’ll take a look at the importance and benefits […]
Story Ads are a popular form of advertising on various social media platforms like Instagram, Facebook and others. Short videos in the form of Story Ads allow businesses to reach their target audience in a creative and engaging way. In this article, we take a look at the importance and benefits of Story Ads and […]
Carousel Ads are a popular advertising format on various social media platforms that allow businesses to present their message in a creative and interactive way. With the ability to combine multiple images or videos into one ad, Carousel Ads allow users to swipe through content and actively engage with a company’s offerings. In this article, […]
ROI, or return on investment, is an important metric in marketing that helps companies evaluate the effectiveness of their marketing campaigns and activities. ROI indicates how much profit a company has made relative to the cost of its marketing efforts. In this article, we take a look at the importance and calculation of ROI in […]
Lead – Leads are potential customers who have shown interest in a company’s products or services. Generating leads is an essential part of the marketing process, as they are the first step in acquiring new customers. In this article, we’ll take a look at how businesses can generate leads on various social media platforms such […]
Interaction (interaction rate) in influencer marketing, social media & performance marketing What is interaction? Interaction refers to an audience’s engagement with a particular brand or person. In online marketing, it refers to an audience’s reactions to content or advertising on social networks or websites. Why are interactions important? Interaction is an important indicator of the […]
