Influencer Marketing Strategy: What is it?

Strategy – The flow of an influencer campaign in which influencers on TikTok, Instagram and YouTube authentically integrate products to increase reach, awareness, sales for a company.

Many have not yet had any experience with influencer marketing. That’s roughly how the strategy works.

Campaign: Part #1


  1. Define target group
  2. Select Influencer
  3. Integrated advertising
  4. Contract conclusion
  5. Integrated advertising
  6. Creative / operational briefing
  7. Run campaign
  8. Evaluation and reporting
  9. Optimization

Define target group

We determine the target group for the product and look for influencers who fit this target group.

Select Influencer

We are looking for influencers on TikTok, Instagram and YouTube and check their reach, engagement and authenticity. You choose based on Insight (statistics).

Contract conclusion

We make sure you have a written contract with the influencer that outlines the expectations and terms of the collaboration.

Integrated advertising

We think about how the product can be authentically integrated into the influencer’s content.

Creative / operational briefing

Give the influencer a creative brief in which you define the expectations and specifications for the promotion.

Run campaign

We have influencers post the integrated ads on their channels and track engagement and reach.

Evaluation and reporting

We review the results of the campaign and evaluate whether the goals were achieved.


We optimize the strategy based on the results and prepare the next campaign.

Performance Marketing: Part #2

  1. Collect data
  2. Select platforms
  3. Create ads
  4. A/B tests
  5. Advertisements circuit
  6. Evaluation and reporting

Collect data

We collect data about interactions with influencer content and use this information to improve targeting for the ads.

Select platforms

We choose the appropriate platforms for performance marketing based on the target audience and data.

Create ads

We create appealing and targeted advertisements that are tailored to the target audience.

A/B tests

We run A/B tests to identify the best variants of the ads.

Advertisements circuit

We target the ads on the selected platforms and track engagement and conversion rates.

Evaluation and reporting

We regularly review the results of performance marketing and optimize the strategy if necessary.

Influencer x Ads: AIDA Concept

A good influencer marketing strategy provides according to the AIDA model:

  1. Attention
  2. Interest (Interest)
  3. Desire (Desire)
  4. Action (plot)

Many agencies forget about step 2, 3 and 4 in their work and focus only on attention. We don’t. That’s why we have built our cases and clients over the years!

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