Did you know? 29% of people in this country listened to a podcast last month. That’s a lot of people, and there’s still a lot of upside potential. Few people think about podcast advertising, but the involvement of the listeners is great. With the right strategy, maybe even the source of your new leads.
Podcast marketing offers you many advantages as a company. You reach your target group directly and can promote your products in a targeted manner. By appearing as a podcast guest, you build credibility and trust. Podcasts have great reach and visibility as they appeal to a growing audience. They have a long-term impact because episodes remain available for a long time. The personal connection with your audience strengthens brand loyalty. Podcasts are flexible and offer collaboration opportunities. Overall, podcast marketing campaigns are an attractive way to reach target audiences and increase brand awareness.
Continuous monitoring of trends and developments in influencer marketing
Influencer research, market analysis
and selection of suitable influencers
Development and creation of content plans and briefings
Monitoring and analysis of campaign performance
Organization of events and meet-ups
Working with an agency offers many advantages for companies to effectively create podcast influencer campaigns. With their experience and expertise in podcast marketing, agencies can develop tailored strategies and identify relevant influencers. They know how to create engaging content and which creative strategies best suit your brand. Their team of experienced specialists can help you plan and implement the best use of podcast marketing promotions to make your campaigns successful. What’s more, they don’t just offer short-term solutions, but also help you develop long-term internal podcast marketing skills. They are here to help you realize the full potential of your podcast influencer campaigns and effectively showcase your brand.
Increasing number of users with high loyalty to the hosts
29% have listened to at least one podcast in the last month
Podcasts often have precise audiences for a specific topic
Influencer Agency – With CM x Creator we connect 3 core areas: Influencer (relevance / awareness), Content Creator (content / awareness) and Performance Marketing (sales / user data): Awareness, content and targeted ads based on collected user data. BÄM! That’s the basic formula for success we’ve been using since 2017 for influencer marketing campaigns and entire social media campaigns, especially on TikTok, Instagram and YouTube.
