-40%
CPI Reduction
3+
Months Active
20+
AI Video Variants
Scaling
Status
The Challenge
Wolt's user acquisition costs were too high relative to their paid social performance benchmarks. The core problem: creative fatigue. Their ad variants weren't testing fast enough, and generic UGC wasn't moving the needle on CPI. They needed a creative testing infrastructure, not just more content.
Our Approach
We built a rapid creative testing system combining human UGC production with AI-generated video variants — producing 20+ variants in weeks rather than months. The AI layer allowed us to test messaging, formats, and hooks at a pace traditional production couldn't match, while real UGC anchored the authentic feel.
Services Used
Campaign Content
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