influencercontentperformance 2024

Weight Watchers (WW)

Health & Wellness

50+
Creators Attended
200+
Posts & Stories
42
Magazine Covers
41
Social Videos
The Challenge

WW needed a large-scale creator event that could generate mass social content while producing premium magazine-quality assets — all within a single activation. Managing 50+ creators simultaneously requires production infrastructure that most agencies don't have.

Our Approach

We handled the complete event production: location scouting, creator logistics (travel, hotels, scheduling), on-site content moderation, and coordination of 42 magazine cover shoots alongside social content creation. The result was a single event that produced an entire content library.

Services Used
Full-Service Event Production Location Scouting Creator Travel & Hotels On-Site Moderation
Campaign Content
Weight Watchers (WW) influencer campaign content Weight Watchers (WW) influencer campaign content Weight Watchers (WW) influencer campaign content
Weight Watchers (WW) creator content Weight Watchers (WW) creator content Weight Watchers (WW) creator content

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