+25%
Reach
+10%
Engagement
3M+
Views
50+
UGC Pieces
The Challenge
PURELEI needed to scale their influencer and UGC output without losing the authentic, lifestyle-driven feel that made their early creator content so effective. Growth at scale often kills authenticity — the brief was to expand without that trade-off.
Our Approach
We built a scalable UGC pipeline that maintained content quality through detailed creator briefs and selection criteria. Alongside 50+ UGC pieces, we managed the influencer relationships strategically — ensuring the right creators were paired with the right product launches for maximum relevance.
Services Used
Campaign Content
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