380K
Reach
1
Creator
Eyewear
Focus
Premium
Positioning
The Challenge
Carrera needed a single creator who could authentically represent their premium eyewear positioning — someone whose visual aesthetic matched the brand's style and whose audience had genuine fashion purchasing intent. One wrong creator choice would undermine the campaign's entire positioning.
Our Approach
We conducted a targeted search focused on aesthetic alignment and audience purchase behavior, not just follower count. After identifying the ideal match, we managed the full relationship: agreements, content planning, and travel coordination for location-based content that reflected Carrera's premium world.
Services Used
Campaign Content
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