Marketing campaigns are targeted and time-limited marketing activities designed to achieve a specific goal, whether it’s launching a new product, increasing brand awareness, or promoting an offering. A well-designed marketing campaign can greatly increase the effectiveness of your marketing efforts and drive the success of your business. In this article, we will take an in-depth […]
Advertising campaign – An advertising campaign is a targeted and coordinated series of promotional activities aimed at effectively promoting a product, brand or service and attracting the attention of the target audience. Advertising campaigns are an essential part of marketing and can be carried out in various media such as television, radio, print media, online […]
Viral Videos – The term “viral” is ubiquitous in the context of online marketing and social media. But what exactly does it mean when something goes “viral”? Virality refers to the rapid and exponential spread of content, be it videos, images, text or memes, across the internet. Content that goes viral spreads rapidly from user […]
Story formats have made an impressive triumphant advance on various social media platforms in recent years. Whether on Instagram, Facebook, YouTube or other platforms, Stories offer a creative way to share short and authentic videos with your target audience. In this article, we look at the importance and success of Stories in short videos and […]
In-feed ads are a popular advertising format on various social media platforms such as YouTube, TikTok and others. These ads are seamlessly integrated into users’ “news stream” and offer businesses the opportunity to directly target their audience as they scroll through their feed. In this article, we’ll take a look at the importance and benefits […]
Story Ads are a popular form of advertising on various social media platforms like Instagram, Facebook and others. Short videos in the form of Story Ads allow businesses to reach their target audience in a creative and engaging way. In this article, we take a look at the importance and benefits of Story Ads and […]
Carousel Ads are a popular advertising format on various social media platforms that allow businesses to present their message in a creative and interactive way. With the ability to combine multiple images or videos into one ad, Carousel Ads allow users to swipe through content and actively engage with a company’s offerings. In this article, […]
ROI, or return on investment, is an important metric in marketing that helps companies evaluate the effectiveness of their marketing campaigns and activities. ROI indicates how much profit a company has made relative to the cost of its marketing efforts. In this article, we take a look at the importance and calculation of ROI in […]
Lead – Leads are potential customers who have shown interest in a company’s products or services. Generating leads is an essential part of the marketing process, as they are the first step in acquiring new customers. In this article, we’ll take a look at how businesses can generate leads on various social media platforms such […]
Share of Voice (SOV) is an important metric in marketing that measures the ratio of a company’s or brand’s advertising presence compared to its competitors in a given market or industry. SOV is a crucial indicator to evaluate brand awareness, market share and competitive positioning. Discover even more KPI & marketing calculators here. Meaning: Definition […]
