Performance marketing in strategy

Performance marketing – maximizing the advertising impact through performance ads. Based on the data of active audiences / interaction, they are very efficient, especially for sales.

This aspect, the targeted targeting is the magic behind “performance marketing”.

Based on the previous views, target groups are created and the videos are played out to them.

Performance Marketing: Quickly explained

Collect data
Select platforms
Create ads
A/B tests
Advertisements circuit
Evaluation and reporting

Collect data

We collect data about interactions with influencer content and use this information to improve targeting for the ads.

Part #1: Influencer Campaign (Strategy)

Select platforms

We choose the appropriate platforms for performance marketing based on the target audience and data.

Social media
Display ads (such as online magazines, apps, etc.)
Native Ads (targeted in search engines, on demand)

Create ads

We create appealing and targeted advertisements that are tailored to the target audience.

A/B tests

We run A/B tests to identify the best variants of the ads.

Advertisements circuit

We target the ads on the selected platforms and track engagement and conversion rates.

Evaluation and reporting

We regularly review the results of performance marketing and optimize the strategy if necessary.

Influencer / Ads: Always AIDA Concept

A good influencer marketing strategy provides according to the AIDA model:

Attention
Interest (Interest)
Desire (Desire)
Action (plot)

Many agencies forget about step 2, 3 and 4 in their work and focus only on attention. We don’t. That’s why we have built our cases and clients over the years!