Performance marketing in strategy
Performance marketing – maximizing the advertising impact through performance ads. Based on the data of active audiences / interaction, they are very efficient, especially for sales.
This aspect, the targeted targeting is the magic behind “performance marketing”.
Based on the previous views, target groups are created and the videos are played out to them.
Performance Marketing: Quickly explained
- Collect data
- Select platforms
- Create ads
- A/B tests
- Advertisements circuit
- Evaluation and reporting
We collect data about interactions with influencer content and use this information to improve targeting for the ads.
- Part #1: Influencer Campaign (Strategy)
We choose the appropriate platforms for performance marketing based on the target audience and data.
- Social media
- Display ads (such as online magazines, apps, etc.)
- Native Ads (targeted in search engines, on demand)
We create appealing and targeted advertisements that are tailored to the target audience.
We run A/B tests to identify the best variants of the ads.
We target the ads on the selected platforms and track engagement and conversion rates.
Evaluation and reporting
We regularly review the results of performance marketing and optimize the strategy if necessary.
Influencer / Ads: Always AIDA Concept
A good influencer marketing strategy provides according to the AIDA model:
- Interest (Interest)
- Desire (Desire)
- Action (plot)
Many agencies forget about step 2, 3 and 4 in their work and focus only on attention. We don’t. That’s why we have built our cases and clients over the years!
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